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Hot Wheels

Hot Wheels - the major American diecast brand produced by Mattel.

Hot Wheels have a large number of different sub-catagories ranging from the low-cost “Mainline” products which, is the basic diecast models, to the more expensive and detailed “Premium” diecast models mostly for collectors.

Some key facts about the history of Hot Wheels:

Hot Wheels is a popular brand of diecast toy cars that was introduced by the American toy company Mattel, Inc. back in the late 1960s.

The Hot Wheels diecast cars was invented by Elliot Handler, one of the co-founders of Mattel, and it was designed by Harry Bentley Bradley. The idea for Hot Wheels came about as a response to the success of the British diecast toy car brand, Matchbox, which was dominating the market at the time.

Hot Wheels was officially launched on May 18, 1968, at the American International Toy Fair in New York City. The brand's first lineup included 16 different 1:64 scale diecast cars, each featuring low-friction wheels and a unique design that set them apart from traditional toy cars.

One of the key innovations that contributed to Hot Wheels' success was the use of a special type of paint called ‘Spectraflame’. This paint gave the cars a shiny, metallic appearance, making them more attractive to collectors and young car enthusiasts alike.

Hot Wheels cars were designed to be fast, durable, and customizable. 
In addition to cars arious track sets, loops, and ramps has been released allowing kids and adults to create their own stunt courses and race their cars at high speeds.

Over the years, Hot Wheels expanded its lineup to include a wide range of vehicles, including muscle cars, sports cars, classic cars, and even fantasy and sci-fi designs. The brand also secured licensing deals with major automobile manufacturers to produce diecast replicas of real-life vehicles, further increasing its popularity.

Hot Wheels became a significant cultural phenomenon, capturing the hearts of generations of children and collectors worldwide. The brand's vibrant and diverse collection of cars has maintained its appeal over time.

As Hot Wheels grew in popularity, special limited editions and rare cars were introduced, catering to a thriving collectors' market. Collectors began searching for specific models and variations, and rare Hot Wheels cars could command significant value in the secondary market.

Today Hot Wheels continues to be a successful brand, releasing a large number of new car models, playsets, and track systems every year. 

Throughout its history, Hot Wheels has remained a symbol of creativity, play, and automotive passion, making it one of the most iconic and enduring toy brands in the world.